About Devote

de·vote verb

   give all or a large part of one's time or resources to (a person, activity, or cause.)     

         synonyms: give, commit, allocate, allot/donate, present, dedicate

         antonyms: keep, take, disrespect

         (source: oxford languages)

Here at Devote we are devoted to you, to others, and beyond. We want you to not only feel good in our clothes, but feel good about supporting something bigger.

Devoted to you: Devote is a contemporary sustainable online clothing store featuring laid back and effortless styles. We carry easy, simple, elevated neutral pieces to build your dream wardrobe. Curated for anyone who wants clean updated classics without negatively impacting the environment.

We want you to find timeless items that make you feel comfort and joy. Our items are curated to just throw on and go: beautiful, capsule pieces that can go with anything.

Devoted to others and beyond:  Our store only carries either sustainable, ethical, or handmade items from brands that are doing their part to help our environment. We also stand by and support factory workers and are devoted to curating from brands who support the same values. Devote also gives a portion of our profits to a charity or foundation that is close to our hearts, or recommended by our customers.

A few things we are DEVOTED to:

  • Giving Back: We will donate a percentage of our profits every month to a foundation or charity that is close to our hearts. 
  • Sustainable items:  Helping the environment in any small step is an improvement, we are proud to offer great sustainable brands that are making an impact in the world.  (Learn more about our sustainability here)
  • Affordable Sustainable Styles: Most of our items are under or around $200
  • Quality Product: Our fashion brands source quality fabrics and produce their items ethically. Our accessories are handmade with love. 
  • Vegan Items: All of our items are vegan and cruelty free.
  • Limited Quantities: We want less waste in the landfills as possible. We only stock a small amount of items per style as opposed to most fast fashion stores.
  • Supporting Woman/ Small Businesses: We curate items from multiple smaller companies and woman owned businesses from all over the world that care about the quality of their items and how they are made.
  • Sustainable Packaging: All of our packaging is recyclable and eco-friendly.
  • Extended Sizes: We want everyone to feel welcomed and supported here and are excited to add more sizes soon.


    About Us


    Hello and welcome to Devote! My name is Laura, the owner of Devote. It has been my dream for years to one day own my own clothing store. After graduating with a degree in Fashion Merchandising, I spent the last 10 years working in fashion, including over 5 years in New York City working in the industry. After learning so much in the past years, I knew it was time to create something of my own. 

    I created Devote with the hope to unite us all and devote my time to find the perfect curated goods for my customers. As much as I love fashion, I also want to feel like I’m doing something good for our society. I would like Devote to not only serve as a place for you to find timeless items that make you feel comfort and joy, I also want you to feel like you are part of a community and are actually doing something great for the world. In the past few years, I have become very passionate for helping the planet. That is why I wanted to transition Devote to a 100% sustainable and ethical store that carries modern and contemporary fashion. 

    Not only is Devote devoted to you, but I also devote my store to my mom. She was with me in every step of the way, from getting my business license and P.O. Box, to going with me to my first tradeshow, supporting me while making my first order, being my photographer and much more! She was my inspiration and was the most supportive of my dream. In 2020, which was a crazy year for all of us, my mom passed away after a quick battle with MDS. I know she would want me to continue my dream and I know she is with me through everything.

    I hope you find something you love at Devote and feel empowered to devote some energy to something positive. 

    Love, Laura